The new movie of Sex And The City has started a frantic wave of product placements although the movie won’t be released until next summer.

Carrie Bradshaw in Vivienne Westwood wedding dress

In the movie, Carrie Bradshaw gets married in a Vivienne Westwood dress and runs around Manhattan in Christian Dior Gladiator sandals and a YSL dress.

Another character, sexy Samantha, dresses in head-to-toe red Zac Posen while clutching a Cavalli bag.

Sweet Charlotte shops with Miranda, carrying a quilted Chanel clutch and shod in matching Louboutins.

Designer name-dropping has already begun way before the film hits the cinemas.

It’s said that major brands and designers worldwide spent months bidding for top placements in this high-profile movie product platform.

For the film, a spin-off from the long-running TV show, Sarah Jessica Parker, who plays Carrie, began fittings in August for her 80 costume changes.

“To get clothes for spring-summer 2008, there would be someone from Yves Saint Laurent standing there ready to strip me of them and take them back,” she said.

An insider adds: “When Sex And The City’s wardrobe supervisor Patricia Field’s office calls to borrow something, believe me, you jump for that phone. It’s like winning the lottery.”

The film, set in New York, has a great female cast including Meg Ryan, Annette Bening and Eva Mendes along with the famous four.

“Nowadays it’s hugely important for films to have corporate partners. It’s very expensive to make a movie, but also to promote it,” said Lori Sale, head of global branded entertainment for agency ICM.

“The first thing that came to me was to go ahead with it,” says executive producer Michael Patrick King. “Then I thought: ‘Hang on, Carrie would never order that’.”

Lori Sale comments, “On a film such as Sex And The City, the costume designer is going to have a strong opinion, and so she should. They are entrusting the look of the movie to her.”

One source is reported as saying, “They are hoping it becomes a franchise. They would love to do four or five Sex And The City movies.”