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Magazine Ads Affect Self Image

It doesn’t matter whether you’re thin or plump, blonde or brunette, tall or petite, every woman is likely to have bad feelings about her body after viewing photos of models in magazines.

Model

A study conducted at the University of Missouri surveyed women on their feelings about themselves, their bodies, hair, weight, etc. One group of women then looked at neutral images and a second group viewed models in magazine ads. The women’s attitudes towards their own bodies were measured again after viewing the images. The women who viewed images of models experienced a drop in their level of satisfaction with their own bodies.

The assumption that only overweight women would be less satisfied with their own bodies was incorrect. All women, regardless of weight experienced an impact in self-image after viewing the magazine models.

Because these images are often computer-enhanced, partially computer-generated and have all imperfections air-brushed out, it is not surprising that no woman feels she comes up to the standards of beauty that are held up by the media.

The study – “Predictors of Media Effects on Body Dissatisfaction in European American Women” – was published in this month’s Sex Roles: A Journal of Research.

Women of All Sizes Feel Badly about their Bodies after Seeing Models

One Response to “Magazine Ads Affect Self Image”

  1. [...] Ned wrote an interesting post today onHere’s a quick excerptIt doesn’t matter whether you’re thin or plump, blonde or brunette, tall or petite, every woman is likely to have bad feelings about her body after viewing photos of models in magazines. A study conducted at the University of Missouri … [...]

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