Sadness Snacking
A study published in the January issue of the Journal of Marketing tells us what all women already knew: when people are sad they tend to turn to “comfort” foods more often than when they are happy. Any woman who has spent her life experiencing the hormonal mood swings of PMS and menopause understands this very well.

Several studies compared the amount of buttered popcorn or grapes consumed by two groups, one that watched sad movies and read sad stories and another that watched an upbeat movie and read happy stories. Not surprisingly, those exposed to the sad movie and stories ate much more of the less healthy snack.
Okay, so we know that when we are down, we look for a quick shot of euphoria in junky but tasty snacks. The possibility of always remaining happy and upbeat is not a viable solution, there are times when everyone will experience some sadness or disappointment. So, what do we do about our tendency to self-medicate with unhealthy snacks?
Read the nutrition label, say the researchers. Those in the sad group that were exposed to the nutritional facts about the unhealthy snack curbed their consumption. Interestingly, those in the happy group didn’t eat less after reading nutritional information. They were already regulating their consumption by mood.
Personally, when I reach for the chocolate cake or greasy bacon cheeseburger, the last thing I want to think about is how unhealthy it is and how much I will suffer for it later. But the research indicates that when we do inform ourselves of the nutritional facts and consider the consequences, we can make better decisions - even when we are down in the dumps.
I am now going to reorganize my cupboards. I am going to turn all the food packages around so I see the nutrition labels first, rather than the tasty illustrations of the food inside.
Mood-Food Connection: We Eat More And Less-Healthy Comfort Foods When We Feel Down, Study Finds




[…] learned how to read my nutrition labels and why doing so can help me avoid Sadness Snacking and the dangers of comfort […]
By Fifty-Something Women » Lean Into the Learning Curve on February 19th, 2007 at 2:59 pm