Read the Label
There was a time when domestic wines were not so highly regarded and an “imported” wine usually meant French or German. Nowadays it is just as likely to mean wine from Australia or South Africa.
And the same is happening in Europe where winemakers in EU countries are losing customers to wines imported from Australia, South Africa and the US. The blame is being put on the intricate and detailed labelling of wines, which can be confusing to consumers.
“The consumer decides what is taken down the shelves in the supermarkets. The consumer wants simple, clear labeling,” EU Farm Commissioner Mariann Fischer Boel said after meeting with farm ministers from the 25 EU member nations to discuss reforming Europe’s wine sector.
“When you look at the success of the new-world wines, some of them specifically use the labeling ‘Chardonnay,’ ‘Sauvignon,’ and people don’t ask for anything, but ‘let me get a glass or a bottle of Sauvignon,” she said.
Clear simple labeling? You have to be a nutrition expert to figure out how many cookies you can eat.
I always thought the serving sizes were a laugh. When I eat a whole package of oreos in 3 or 4 sittings and the serving size is about 3 cookies or so. I eat just three cookies just for a warm up. I don’t even want to go into potato chip servings…but I don’t think the people that make these labels eat the products.
By Janus on November 6th, 2006 at 7:06 pm
[…] In a previous post, I poked a little fun at the Nutrition Facts label on food items. Let’s face it, the incomprehensible arrangement of calories and percentages of daily allowances based on your daily caloric intake (without any guidance whatsoever as to what your daily caloric intake ought to be) make nutrition labeling much less useful and practical than it should be. […]
By Labelman to the Rescue! ยป Serving Women in Their Fifties on November 15th, 2006 at 2:14 pm