Marketing experts now know what we women have always known. According to this article at “The Mature Market,” women influence the decision of 80% of all consumer purchases. That’s a lot of bucks!! Considering the numbers of people within the Baby Boomer generation, we are talking a lot of women with a lot of power.

Have marketing people figured out how to deal with that? I must say after reading this article, I am looking forward to Imago Creative’s book, BOOM: Marketing to the Ultimate Power Consumer - The Baby Boomer Woman. I believe it will contain some very insightful information about the women of the Baby Boomer generation.

This article contains 12 tips about Baby Boomer women and how they influence the financial decisions of America.

Twelve More Things You May Not Know About Boomer Women